The EqWax story started quite a few years ago when we were trying to manage our ex-racehorse’s aversion to flies! Alison hated breathing in the commercial chemical sprays so we decided to create our own repellent using natural all ingredients.
We soon discovered that water or alcohol-based sprays evaporated too quickly to be of any long term use, so we started to experiment with other bases for the product. This lead us to develop a wax-based repellent which we could brush or wipe onto the horse’s coat. This worked brilliantly for our ex-racehorse, Camden, he also really appreciated the fact that he wasn’t being sprayed. Soon our horsey friends and neighbours were using the products as well.
In 2015 we launched the EqWax range of fly repellents commercially. The products were a great success, being so different from anything else already on the market. Not only did customers love the effectiveness of the products, but also the fact that they were made from all natural ingredients and were supplied in an eco-friendly plastic-free aluminium tin. (Aluminium can be recycled forever – it can be melted down and reformed without losing any quality, and the process can be repeated over and over again – unlike plastic).
Soon we started to experiment with creating other natural horse care products, such as our very popular Hoof, Frog & Sole Balm and our Mane and Tail Conditioner. In 2019 EqWax was nominated for the British Equestrian Trade Association Trade Awards and were proud to be one of six finalists in the Retailer of the Year Award category.
In 2020, our daughter Shannon joined the team. Shannon has a wealth of experience in the equine world, and has worked extensively in the racing industry. Shannon drives the distinctive EqWax van to take the products to yard visits and equestrian shows/events. She has also been responsible for formulating and testing many of the amazing new products on the now infamous Rosie (her super – sensitive ex-racehorse).
We are always looking for better ways to reduce our carbon footprint and make sure our products are as sustainable as possible, whilst remaining affordable.
We cannot believe how the business has grown over the years, and we’re forever grateful to our loyal customers for their continued support of our family business.